Font Runner is my bachelor project, a digital platform that turns running routes into custom letters, patterns and gear. The project started as a way to rethink how activity is usually shown back to us. Instead of another dashboard built around pace, distance and performance, Font Runner uses the shape of the route itself as the main material.

Font Runner poster

Users can turn the paths they run into letterforms, generate patterns from their movement and unlock clothing shaped by the places they have been. A run becomes less like a result, and more like a trace, something personal you can collect, wear and build on.

Font Runner spread
Font Runner jacket
Font Runner hat
Font Runner tie mockup
Font Runner price tag

The visual world of Font Runner is built around direction, wayfinding and outdoor movement. Route lines, sharp marks, distorted type and rough field imagery create a system that feels somewhere between a running app, a map, a type specimen and gear made for being outside. I wanted the project to feel like you are not just tracking where you went, but slowly building your own world from it.

Font Runner logo
Font Runner exchange type specimen